Our Services
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| Customized Market Research |
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INSIGHT INC is a result-oriented market research firm based in Japan, specialized
in food, retail and agriculture. We provide customized market research
for international market research professionals, government officials and
managements of global companies to grasp market insight, up-to-date developments,
competitive situation, challenges, distribution channels as well as customer
satisfaction level, and we aim to deliver actionable solution to attain
incremental volume of your business, increase customer satisfaction as
well as establish better position in the market.
We provide clients with solution based on market insights through interviews
with key players in the trades as well as analytical desktop research via
extensive local information sources in accordance with clients' needs and
challenges.
Our service includes:
- Macro-industry studies
- Distribution channel studies
- Customer satisfaction studies
- Competitive analysis
- Marketing performance studies
With our skilled, qualitative and quantitative research methodologies,
we provide our clients with insightful analysis about the market and specific
recommendations for visible improvement in the market. We also aim to deliver
impactful intelligence to our clients for their sound judgments concerning
future investments and marketing strategies in the Japanese market as well
as global markets. |
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| Product Development Service |
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INSIGHT INC is a unique consulting firm based in Japan, specialized in
grocery or fast-moving consumer goods. INSIGHT INC is established to assist
global companies aiming for launching their products in the Japanese market.
Every country or market has own regulation about ingredients, packaging
and labels, and same in Japan. We provide skilled expertise for successful
product development tailored to Japanese regulatory systems.
Separately we provide assistance for new product concept formulation and product planning for Japanese market as well as international markets.
Our service includes:
- Trend analysis for new product development (NPD)
- NPD concept formulation
- Technical advice about ingredients and packaging
- Analysis about Japanese new products
- Sampling service
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| In a way, Japan is a country of new products. Having a look at Japanese
soft drink market, it is said that about 1,000 new products are launched
every year. Also Japan is a country of new ideas for global food manufacturers
or marketers. Having a look at developments of FOSHU (food for specified
health use) products in Japan, it is said that Japanese new products often
indicate future of world's grocery market. |
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| Market Monitoring Service |
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INSIGHT INC is a reliable market intelligence firm based in Japan, providing
clients with customized market monitoring service with its expertise of
sourcing extensive local news, data and developments. We aim to deliver
more intelligence as well as our unique interpretations with less cost.
We will monitor the market on your behalf and deliver valuable intelligence
on regular basis. The market monitoring service is not just a information
service, but it encompasses in-depth analysis and interpretations for actions.
Our service includes:
- Industry development alerts
- Market price tracking reports
- New product development news
- Marketing and promotion reports
- Retail store tracking services
With our long experiences in the industries, we collect market intelligence
customized for clients' needs and challenges, and we mine the data and
analyze developments in order to deliver intelligence to our clients. Our
market monitoring service is aimed to support clients by proving more insightful
intelligence for their strategy developments in cost-effective manners.
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